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Description
Software as a Science: Unlock Limitless Recurring Revenue Without Losing ControlEvery SaaS company on earth is careening towards its next revenue plateau. It's called a Growth Ceiling a moment in time where growth stops, and you're losing just as many customers as you're bringing in. It's not an opinion it's just how recurring revenue businesses work. The good news? Growth Ceilings are preventable as long as you know how to predict them and apply the right revenue growth strategies to keep them at arm's length before they cripple
Every SaaS company on earth is careening towards its next revenue plateau. It's called a Growth Ceiling-a moment in time where growth stops, and you're losing just as many customers as you're bringing in. It's not an opinion-it's just how recurring revenue businesses work.
The good news? Growth Ceilings are preventable-as long as you know how to predict them and apply the right revenue growth strategies to keep them at arm's length before they cripple your company.
In Software As A Science, Dan, Matt, Johnny, and Marcel will show you the exact playbooks they've installed in thousands of businesses inside of SaaS Academy-the biggest coaching program for B2B SaaS founders in the world. There are only three levers you can pull in order to smash a Growth Ceiling-and this book will teach you exactly how to pull them, and in what order.
You'll learn:
- Exactly how to calculate your next Growth Ceiling so you can predict revenue plateausThe right way to choose and scale marketing channels and use them to drive as much demand as possible through proven demand generation techniquesOur Rocket Demo Builder framework that's generated over $1B of software sales over the past decade, based on our winning software sales frameworksThe secret to activating your customers, turning them into raving fans, and helping them market your product (for free) with our customer activation secretsA set of effective pricing playbooks you can use to solve your pricing problems forever-without losing all of your customers
Software As A Science is the definitive guide to engineering growth in a recurring revenue business-in the simplest way possible.
Author: Dan Martell,Matt Verlaque,Johnny Page
Publisher: Saas Academy Press
Published: 10/28/2024
Pages: 302
Binding Type: Hardcover
Weight: 1.35lbs
Size: 9.00h x 6.00w x 0.81d
ISBN: 9781961462304
About the Author
Martell, Dan: - Dan Martell is the bestselling author of "Buy Back Your Time", founder of SaaS Academy, and the #1 executive coach for software CEOs in the world. After building, scaling, and exiting three tech companies, he became an angel investor and trusted mentor for tech entrepreneurs globally. As a passionate advocate for entrepreneurial education, Dan's content, keynotes, and coaching programs have helped thousands of clients unlock growth in their businesses and lives.Verlaque, Matt: - Matt Verlaque is the COO of SaaS Academy, where he helps train and coach hundreds of B2B SaaS founders to build the company of their dreams. After over a decade of service in the fire department, he "accidentally" started his first SaaS company UpLaunch in 2016 and served as its CEO through a successful acquisition in 2020. Outside of his work, Matt's a devoted husband, a loving father of three sons, and spends his spare time weightlifting, running, and writing.Page, Johnny: - Johnny Page is an intrapreneur at heart. He spent 7 years climbing the ladder from sales rep to CEO at Silvertrac, taking the company through an exit to K1 Investments in 2019. In 2020, he joined Dan Martell as a coach at SaaS Academy. Today, Johnny is now a partner and the CEO of SaaS Academy, using his experience as both a client and coach to help founders scale to their Perfect Exit.
This title is not returnable
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4.5 ★★★★★
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Product Reviews
★★★★★ 5
Our Yorkie Puppy Loves This Toy!!!
Color: Red
Warning: your pet may become completely obsessed
I’ve had this toy for about a year for my Yorkshire Terrier, Gia, and it’s easily the most successful toy purchase I’ve ever made. We even had to replace the first one after she loved it a little too much (chewed the string off), and have since bought more as gifts for friends’ pets. Great toy for small dogs (too fragile for bigger dogs) and active, young cats.)
What we love:
* Endless engagement: Gia ignores all her other toys and goes straight for this every time
* Interactive features: Subtle beeping + changing colored lights + unpredictable rolling patterns keep her hooked
* Energy burner: Perfect for indoor play on hardwood floors—she will chase it nonstop
* Rechargeable: Battery lasts several hours, even with frequent use
* Durability: Holds up well considering how rough she plays
Real-life note:
Gia will literally bring this toy to me to get me involved—and I have to limit her playtime because she won’t stop on her own.
Bottom line:
If you have a high-energy dog (or even a playful cat), this isn’t just a toy—it becomes their favorite activity… and possibly their entire personality.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 25, 2026
★★★★★ 3
I wanted it to be a good fit
Color: Red
This toy garnered my dogs attention for a day. We tried it inside but there's too many places it would go under. We tried ot outside and it was powerful enough in the grass so tried concrete patio. My dog lost interest sadly. It wasn't a good product for my dog.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 5, 2026
★★★★★ 5
My pup loved it.
Color: Red
“Bought this for my dog Loki and it was an instant hit. He usually loses interest in toys pretty quickly, but this ball kept him entertained way longer than expected. The lights and movement immediately grabbed his attention, and he spent a solid hour chasing, pawing, and carrying it around the house.
It’s durable enough for excited play, easy to charge/use, and even survived Loki’s dramatic ‘victory laps’ through the living room. Bonus: it tired him out enough for an actual nap afterward. Definitely worth it for high-energy dogs or curious pets.”
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 14, 2026
★★★★★ 5
Great toy to occupy pet
Color: Red, Color: Red
This ball is super fast, and lasts very long on one charge. It really keeps my cat entertained, he’s just so curious about it. It’s easy to pick out dust any hair it might catch on, it’s rubber material is durable. It’s a stable toy since my cat likes to play roughly.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 16, 2026
★★★★★ 5
Great for Puppies!
Color: Red
This toy has been a great purchase for my new puppy! He has so much fun playing with it and stays engaged for long periods. While it can move a little fast at first, the adjustable speed settings make it easy to customize. Overall, it’s a fantastic toy that keeps him active, entertained, and happy.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 12, 2026
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